To win with Inbound Marketing, your site has to answer some questions
Posted by Patrick Murphy on Mon, May 17, 2010
Inbound Marketing or PPC is about getting your website found and generating traffic, but what is next? I like to view that Inbound Marketing or PPC is just the introduction to your company, while it can help in the sale process it does not make the sale nor convert your traffic into valuable leads. That is the role of your website content or your landing pages. Their role is to turn traffic into more than just an IP address. The ideal conversion would be into a lead or better still a client. If your website answers the reasons why people should not buy then you should find an increase in your conversion rate from Inbound Marketing or PPC.
First question to answer: Does your website or content demonstrate the need for your product or services. For people to make any type of purchase, they have to have a need or a problem that your company can solve. Re-examine your website and ensure that your value proposition is simple, clear and creates the need.
Second question to answer: Are you of value, does your product or service represent a return on investment (ROI). Many people simply do not buy because they do not have the budget to cover such an expense. You can overcome this issue by positioning your product or service as a priority. Remember they found you either by Inbound Marketing or PPC, so they must be looking for a solution to something.
Third question to answer: Make it important to act now, many sales are lost because people go away to think about it and something else comes up. Then over time they forget about your company and why you are so important. Maybe look at your site and see is there so way to introduce that urgency. Once again they found you with inbound marketing or PPC, so they have the immediate need. Give them a reason to continue with that immediate need.
Last question to answer: Many people just do not buy because there is no trust after all they have only seen your website. Ensure that your website helps eliminate any risk by providing a guarantee, client success stories or just a simple contact number.
If your website can answer all these questions then you should see your conversion rate from Inbound Marketing or PPC increase. Now all you have to do is increase your traffic. SiliconCloud are running a free webinar this week on how to generate traffic and leads from Facebook. Click here to find out more: Facebook for Business