SEO your eBay products for Inbound Marketing
Posted by Patrick Murphy on Mon, May 24, 2010
Inbound Marketing for eBay, is that right. Well yes, yesterday in facebook I received an update from a friend on her new eBay store. Looking through her store I realised that eBay is no different to your website and needs SEO to build awareness and create traffic. When it comes to building a website, we spend hours doing keyword research, SEO, and optimization to make sure their website ranks well. Well selling on eBay should be no different and requires good Search Engine Optimization (SEO) to make the most of your store and inbound marketing.
When I search through eBay it looks like that some sellers expect that their auctions will just appear when people search. To make the most of eBay and in order to really get first-rate traffic to your eBay auctions you need SEO. To help your inbound marketing on eBay here are some simple tips.
First Inbound Marketing Tip for eBay: Repeat your keyword and/or phrase at least twice, where possible. But if you can't repeat your keywords twice, try to include around two or three keywords in your title. Keywords are important in an auction title because the more keywords you have near the top of your page the better.
Second Inbound Marketing Tip for eBay: It is important to remember to repeat your keyword in your auction description as well as this is a must for any good SEO practice. It should be noted that the eBay search engines do check your auction descriptions also when looking for search results. It is also possible to perform a search from your auction descriptions, so include your keywords.
Third Inbound Marketing Tip for eBay: While it is important to include your keywords but don't try to pack your auctions title with keyword spam or nonsense, just to try and grab a buyers attention. Buyers are not impressed by this lack of marketing. They won't think twice about not looking at your auction.
This are just some simple tips on making the most of your eBay store, you can find more in our free marketing webinars.