What does inbound marketing, your website and the world cup need?
Posted by Patrick Murphy on Tue, Jun 01, 2010
For inbound marketing, your website and the world cup it is a simple answer, it needs goals. Imagine a world cup where the teams ran around with no intention of scoring any goals. Worse than that, where eleven men are sent out on to a football pitch with no direction as to what they had to achieve. Really would not make for a very successful football team. Well your inbound marketing strategy or website needs similar direction or goals as to what you want to achieve.
With inbound marketing and website design you sometimes have to think about your goals and what you want to achieve before anything else. Your goals for your website and inbound marketing can lead to very different approach to your planning, design, and promotion. We have come up with two basic goals your can have for your inbound marketing and website.
First Inbound Marketing strategy or Website goal: Your website is not the end it should be the starting point. Maybe all that is required from your website is simple information about your company, your products or your services. Your website could simply be a website to provide your clients or your potential clients with information. Remember Inbound Marketing starts with someone asking a question or looking for more information.
Second Inbound Marketing strategy or Website goal: Most company's goal is for simple lead generation and if this is the case then try to view your website as part of advertising strategy. While it is fine to provide information on your website you should look to take it a stage further and find ways to engage for the purpose of generating leads.
When thinking about inbound marketing and your website these should be just the starting point for your strategy. Regardless of why or what your inbound marketing or website goals is make sure you have one and stick to it. To help you along, SiliconCloud are running a free webinar this week on how to make the most of your website. You can read more here: Website Redesign.