Hi Inbound Marketing do you come here often?
Posted by Patrick Murphy on Wed, Jun 02, 2010
Inbound Marketing should sometimes be viewed like picking up a date in a bar. In many ways they are very similar, you have neither heard of each other but as she/he is eying up your html code and you eyeing up the possible lead, the basics stay the same. Here we have outlined just some of similarities.
Inbound Marking Pick Up Basic No 1: Survey the territory or the internet. In the same way you would check out the bar and figure out the best location to plant yourself. The same should go with the internet, pick the best keywords that you want to be found for. Do your research as what keywords will attract the most relevant visitors to your area of the bar/internet with inbound marketing.
Inbound Marking Pick Up Basic No 2: Who is your target. When entering a bar you might scan the bar to see who catches your eye. Inbound Marketing is no difference you should already know who is your type and how best to attach and engage with them through inbound marketing.
Inbound Marking Pick Up Basic No 3: Let them know you are there. Before approaching her, try and signal your interest by catching her eye. Your website and inbound marketing strategy needs to attract them. Avoid having a disappointing or overly flash website sometimes it is the simple things that works best but have something to attract their attention.
Inbound Marking Pick Up Basic No 4: Offer her something. In a bar it might just a drink by asking her what she's drinking and if she's almost finished, if she'd like another one. Take the same strategy to your website and inbound marketing, offer something. It could be a whitepaper or free trial but it should be something.
And after all that it is up to you now to take that lead and move it on to the second date. To help you secure that phone number, SiliconCloud are running free webinar today on how to make the most of your website and increase your conversion rate. You can read more here: Website Workshop