Transland Group Goes Live with Inbound Marketing
Posted by Naylla Kassam on Thu, Jun 03, 2010
Transland Group, being one of Ireland's leading transport and logistics companies chose Inbound Marketing to reach their business goals. With the first go-to-market strategy for online bookings of pallets between the UK and Ireland, they knew how important it was to have an online presence and a successful Inbound Marketing strategy.
In February, 2010 Transland Group pursued HubSpot as their product of choice to help them get found online, generate traffic to their site, and convert that traffic into leads. Transland Group's goal is to be the leading pallet distribution company within Europe with the lowest prices and top notch reliable service for the
ir clients! With their business goals in place, Transland Group was fully aware of their competitors, their offerings, and their differentiating factors! With their Inbound Marketing strategy, developed in conjunction with SiliconCloud, Transland Group are able to move forward and bring their new online booking system to the European market!
With their Inbound Marketing plans in place the first step was to develop a solid foundation - a well optimized website! Working with SiliconCloud, Transland Group developed several new pages, optimized around several industry keywords. And now with their website in place and their online book system ready to launch, Transland Group goes live today and is ready to move forward with their Inbound Marketing strategy - to blog, engage in social media, and generate leads via their new special offers promotion!
With several landing pages in place for their customers to take advantage of their special offers, join their continued promotional offers, and win with the lowest prices within the UK and Ireland, Transland Group is ready to broaden their Inbound Marketing goals to pursue the rest of Europe!
Congratulations Transland for having a successful launch! SiliconCloud looks forward to working with Transland Group to continually evolve their Inbound Marketing strategy so they can ultimately reach and over-achieve their business goals.
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