Who is King of Inbound Marketing?
Posted by Naylla Kassam on Fri, Jun 04, 2010
Here are ten tips on making sure that your website is king of successful Inbound Marketing:
- Quality Content is King of Inbound Marketing: Quality of your content is a pre-requisite for your visitors to keep coming back. This means ensuring you are using quality content, quality images, quality call to actions, and quality look and feel.
- Copy is King of Inbound Marketing: remember that the words you use should create reality. Your copy should produce a sense of need, want, and most importantly, demand.
- Reviews and Recommendations are King of Inbound Marketing: Customer testimonials, quotes, success stories, and case studies are all fantastic ways of building trust and value with your visitors.
- User Control is King of Inbound Marketing: Don’t make it difficult to navigate through your website. Make your website easy to read and easy to get around. 5
- Fuzzy Categories are King of Inbound Marketing: Put content in various places that your visitors might think to look. Don’t make it difficult to find information on your website based on the way you perceive them.
- Feature lists are King of Inbound Marketing: people scan – provide lists, top features, most popular items, etc. to engage your visitors.
- Personalization is King of Inbound Marketing: speak to your specific target market. If you have many, create various pages to speak to those different markets. Personalize your website to speak to your audience.
- Consistency is King of Inbound Marketing: be consistent across your website. Stay consistent throughout your content, throughout your promotions, and throughout your business value.
- Optimization is King of Inbound Marketing: having a solid foundation on your website is going to be key to implementing your inbound marketing strategy. Define your pages, be clear, and follow on-page SEO rules of engagement.
- Measurement is King of Inbound Marketing: ensure that you measure everything you can: your visitors to leads, leads to customers, the way in which people navigate your site, your most popular pages, landing pages, etc.
The King of Inbound Marketing is to ensure that you have taken the time to think about your website, provide your visitors with value, need, and a sense of urgency to follow through to what you want them to do. Your website is the roadmap to a successful Inbound Marketing strategy!
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