Inbound Marketing from “How to Win Friends and Influence People”
Posted by Patrick Murphy on Thu, Jun 10, 2010
Inbound Marketing tips from a self help book, is this possible? How to Win Friends and Influence People is one of the first best selling self help books ever published which has sold over 15 million copies globally. How to Win Friends and Influence People was written by Dale Carnegie, who was the developer of many famous courses on self improvement, salesmanship, corporate training, public speaking and interpersonal skills. So what can we learn from Dale and How to Win Friends and Influence People to help with Inbound Marketing?
1st Inbound Marketing Tip: Don't criticize, condemn or complain. With Inbound Marketing people are looking for something and that generally is a solution. What they are not looking for is negativity or problems. So for Inbound Marketing to work, make sure that you stay positive.
2nd Inbound Marketing Tip: Become genuinely interested in other people. While you may not be face to face people can still sense if you are sincere. So with Inbound Marketing stay genuine, if you are genuine with people they will be more open with you about their requirements.
3rd Inbound Marketing Tip: Be a good listener. Encourage others to talk about themselves. You are never going to find out what people are looking for by talking over them. So stop and listen to what they are staying and what they are searching for. With Inbound Marketing never take it for granted that you understand their issue.
4th Inbound Marketing Tip: Remember that a person's name is to that person the sweetest and most important sound in any language. This is my favourite tip as people have names so use them. I always keep in the back of my mind that the only robot on the internet is the Googlebot, the rest are people and people with names. So for Inbound Marketing remember that it is people searching and they all have names!
If you are looking for more information on Inbound Marketing join our free webinar next week. SiliconCloud are running a webinar for business who are looking to grow their business and develop new markets. Find our more here: What Is Inbound Marketing?