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Social Media Goes Offline

Social Media at some point will always go offline. Today I am speaking at a Sales Directors forum on Social Media and how it used correctly it can grow your business. And it is at that point where social media turns from online conversations into offline interaction. Social Media is a great tool as a means of engaging and starting the conversion however at some point it always turns real. No matter what your business from Dental practices to online stores there is always a conversion point where you have to deliver.

Social Media for many businesses is the starting point, the introduction. But always remember that as some point the message you are delivering with Social Media will have to be backed up. Regardless what social Media network you are using, from Twitter, Facebook or Linkedin ensure that the message is aligned to what you company can deliver. The biggest issue that companies can face is over promising and under delivering. Make sure that your social media strategy does not go down the same path.

A great example of social media used for an offline event, is a little village in Ireland. This weekend Dalkey is hosting its first book festival with auditors ranging from Maeve Binchy to Tony Award winner Conor Mc Pherson speaking at various events over the weekend. They have used Twitter and Facebook to great effect building the awareness for the festival. I have already noticed a number of tweetup's arranged to take place over the weekend where people are taking social media offline by themselves.

So for social media learn from Dalkey and build your social media around something real and let it grow from there. If you need any tips on how to use social media for your business, check out our recorded internet marketing webinars