Social Media Strategy you had me at SiliconCloud
Posted by Patrick Murphy on Tue, Jun 22, 2010
Social Media is like any other business activity it needs a defined strategy. Social Media is like cooking it comes down to great recipe. For social media the ingredients may change but the recipe for success should stay the same. Especially with social media by only planning and developing a social media strategy at a detailed level can you move forward and succeed. To win and drive your business forward it's essential you know what you are doing, how you are doing it, and most importantly, why you are engaging with social media.
Social Media has grown over the last year with more and more business jumping in. But when you delve further how many of these actually have a defined strategy and expectations set to achieve from their Facebook fan page or their Twitter account. Many businesses have jumped onto the social media bus and have started driving with no idea where they are going. These businesses are investing money or time on Social Media with no idea of success, tracking progress, measuring return, or monitoring conversions. Here are some social media strategy tips on how do you build your social media recipe for success.
Social Media Strategy Tip 1: Why are you engaging in social media? Ask yourself what you as a business should be seeking to achieve from your social media presence. Write them down and prioritize them in terms of your business success. Now that you have your social media goals for your strategy, work backwards from there and develop a route to your social media strategy.
Social Media Strategy Tip 2: How to achieve your goals? The best part about social media in most cases there are many ways to achieve the same goal. Think about what you want to achieve from social media and how best to make that happen, maybe run a completion, have a poll or launch videos. Look around on social media to see what is working for other companies in your sector.
Social Media Strategy Tip 3: where should you hang out with social media? With so many options available, where is the best place for social media, it really depends but it always comes back to your social media strategy. Start by dipping your toe in and see what suits your business and your social media strategy. Do not forget that each social media network may require a different engagement strategy and provide different social media results.
Social Media Strategy Tip 4: Measure your social media success and measure again. Your definition of success will vary depending on your social media goals and the social media network. Regardless of your goals you will never reach them unless you measure them.
Social Media Strategy Tip 5: What has this to do with SiliconCloud? If you are new to social media or just need to kick the life back into your social media strategy, SiliconCloud are offering a complementary review and suggestions on your social media strategy. You can read more here: Social Media Evaluation