Social Media You Talking to Me
Posted by Patrick Murphy on Wed, Jun 23, 2010
Social Media is talking and there is no doubt about that. But why should you listen and monitor social media. Here are some of the reasons why you and your business should be listening and monitoring social media today.
Why Monitor Social Media: The first is a very simple reason, for any complaints about you, your company, your brand or your product. Catching something early means getting a chance to show your clients how responsive you are. Also a complaint can be a virus and becomes an opportunity draw out other comments from people with the same concern. So monitor social media for any potential complaints and catch them early on.
Why Monitor Social Media: The second is the listen to what you are doing right. Monitor social media for any compliments and keep these and use them time and time again. Social Media compliments help build creditability with any potential client so use them to your advantage.
Why Monitor Social Media: The third reason is knowledge about your competitor. Many times success comes down to what you are doing better than your competitor. By using social media monitoring to watch your industry and the keywords used to describe it you will probably be the first to know when a new competitor appears on the scene. Monitoring social media about your competitors provides opportunities to reach out to new potential customers who may have indicated they are trialing a competitor or dissatisfied with a competitor's product or service. Social media is open so use it where possible to your business advantage.
Why Monitor Social Media: Figuring out your marketing ROI. There is always talk on how to successful measure online or social media marketing. A simple metric is to use social media monitoring to track the mentions of a brand, during and after a campaign. Isolate positive words associated with a particular brand and gauge the number of times they were used over a period of time. Once you build up this data you can soon figure out what it working for your company in social media.
These are just some points on why should be monitoring social media for your business. Take social media out of the equation and you would do this anyway for your business, so why should you not be doing this for social media? For anyone seeking guidance on how to make the most of social media, SiliconCloud are offering a complimentary social media evaluation. Read more here: Social Media Evaluation.