Do you know what a Digital Marketing Strategy is?
Posted by Patrick Murphy on Tue, Jul 13, 2010
Digital Marketing, Digital Agency or Digital Marketing Company how many times have you seen those terms appear in the last few month? For me only recently on a flight did I come across another digital marketing agency starting up. However when pushed for what my Digital Marketing Strategy should be they came up blank. So what does your digital marketing strategy need to say to you and your business?
Can I suggest that your digital marketing strategy should have some similarities to your traditional marketing strategy but focused on the issues that are digital. So start building your digital marketing strategy by focusing on the following points.
Digital Marketing Strategy Point 1: Your strategy needs to provide a future direction to your internet marketing activities. This should be a long term roadmap for your online activities.
Digital Marketing Strategy Point 2: With any strategy do not forget to involve an analysis for the external environment after all what are your internal resources and capabilities to introduce a new digital marketing strategy?
Digital Marketing Strategy Point 3: The success to any strategy including a digital marketing strategy is to define and articulate your goals for each of your digital channels that support your marketing objectives.
Digital Marketing Strategy Point 4: While completing your digital marketing strategy look to a selection of strategic options to create your competitive advantage and how to maintain it.
Digital Marketing Strategy Point 5: While your digital marketing strategy might be new do not forget the traditional marketing mix and look to include such issue such as price, product or position etc.
Digital Marketing Strategy Point 6: Your digital marketing strategy is not one size fits all so there will be some strategies or digital channels that will not work for your business. So decide on which strategies which you should not pursue and not suitable for your digital marketing strategy.
If you are still unsure about your digital marketing strategy, stop and seek help before your start down the wrong digital strategy. Online Marketing, Social Media or SEO does and can work for your business but only works when done correctly and that can down to your Digital Marketing Strategy.
What else do you have in your Digital Marketing Strategy?