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Questions to ask your Social Media and Inbound Marketing Strategy?

  

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You have a Social Media or Inbound Marketing strategy but what questions or goals should it answer.  Go through every point below and see does your strategy answer them or at least send you in the right direction.

First look at your social media and inbound marketing competitive landscape to see what works and what should be avoided.

• What is the competitive landscape for companies or products like yours?
• How are people researching for companies and products that you offer?
• How are they finding your company or products online?
• Will their habits change with the increased mobile adoption of smart phones?
• What are your primary competitors doing? Does it seem to be working for them?

Second question for your Inbound Marketing and Social Media strategy is to establish and research the value your target market.

• What percentage of your target market can you reach online?
• Compared to other forms of media how does the cost of a social media or inbound marketing strategy compare?
• If you are to look at the total target market what percentage can you reach online against offline?
• Can you increase the customer lifetime value with an online strategy against that of a traditional marketing strategy?
• Are there new markets that could be available to you online?

Any social media or inbound marketing strategy needs to drive revenue or business growth.  Your strategies success comes down to what you put into it.  So spend time reviewing any potential cost savings.

• Can inbound marketing or social media channels take over for more expensive offline channels?
• Are there ways in which your social media or inbound marketing strategy can cut time or expense from customer service or lead generation?

And finally never forget about measuring and recording, so as part of your final review of your social media or inbound marketing strategy look at what success is to you and your company.

• What are the measures and metrics of success for your company?
• What are the metrics that will be used by marketing for each marketing and social media channel, audience growth, engagement, etc?
• What are the measures that will be used to show business level performance?

Without these questions and answers social media and inbound marketing can get very hard.  What are the questions your social media strategy answers for you?