What are you using Social Media for?
Posted by Patrick Murphy on Thu, Jul 15, 2010
Social Media is big and growing but why are you on social media? Chances are you found this blog either through some form of social media, could be Twitter, LinkedIn or Facebook. Either way you are already engaging in social media but why?
For social media I saw a recent report from eConsultancy which outlines what companies are gaining from social media. For Facebook the results were as follows:
- 55%: Improving Brand Awareness and Reputation
- 47%: Marketing Channel
- 46%: Publish New Content
- 37%: Brand Monitoring
- 32%: Gathering Feedback
- 25%: Customer Services Issues
- 16%: Sales channel
- 16%: Market Intelligence
What is the take away for social media and Facebook? That Facebook should be used as a means to create your brand awareness and as a marketing channel. This should reflect on how you use Facebook on what to expect back from your investment in social media and Facebook. But how does this compare to Twitter as a social media channel?
- 50%: Improving Brand Awareness and Reputation
- 49%: Publish New Content
- 47%: Marketing Channel
- 42%: Brand Monitoring
- 25%: Marketing Intelligence
- 25%: Gathering Feedback
- 23%: Customer Services Issues
- 22%: Sales channel
Social Media has many channels and it is about finding the right channel that suits what you are trying to achieve. So what are you suing social media for? There are many reasons why you should use social media such as:
- Social Media is Free
- Social Media can provide very quick Quick Results
- Social Media is very Flexible to suit your requirements
- Social Media provided a great resource for traffic
These are such some of the reasons why I use social media. So why are you using social media?