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Inbound Marketing Generates Leads but How to Separate Them

Any part of a successful Inbound Marketing strategy is generating leads.  But what do you do when you have too many leads that it is not possible to follow up with them straight away. One idea would be to move them further along the sales process by identifying their pain points with an online survey. Here are some tips to run an effective inbound marketing survey.

First Inbound Marketing Survey Tip: Know what you want to achieve.  Inbound Marketing surveys are easy and very cost-effective way to identify your target markets needs and priorities.  When preparing you Inbound Marketing survey think about what information do you want to get from your target market?  What information do you really need?   But do not forget to keep a clear focus on the goal of your inbound marketing survey as you create it.

Second Inbound Marketing Survey Tip:  How will they answer.   Think if it is ok for your respondents to tick off a checkbox, or maybe to write out a response in their own words.  Remember that multiple-choice surveys will produce results are easy to tally and compare.   It is also possible that there may also be a higher response rate for multiple choice questions, as they are faster and easier for people to answer than open-ended questions that require more time and thought. 

Third Inbound Marketing Survey Tip: Remember the end.Let people see what they are getting themselves in for with your inbound marketing survey before they start. Let them know how many questions you'll be asking, or where possible give an estimate of the time needed to complete your inbound marketing survey.

Fourth Inbound Marketing Survey Tip: Remember the carrot.  Sometimes you have to dangle an incentive to get things done.   If this is the case with your inbound marketing survey why not make it something that moves the prospect further along such as a free consultation or a sales discount.  Think about how you might reward your own target market for taking part in your inbound marketing survey.

Final Inbound Marketing Survey Tip: As with all Inbound Marketing follow up.  Do post an update on your blog to report your findings, making the most of inbound marketing.   As with all inbound marketing it can also new leads from those that are interested in the topic of your survey.