6 Blogging Tips for Inbound Marketing
Posted by Patrick Murphy on Wed, Jul 28, 2010
Inbound Marketing requires generating new content but not just any old content it has to be interesting. The best way to way to do that is by blogging but how do you come up with ideas for blogs. Here are some simple tips on creating a blog for inbound marketing.
1st Inbound Marketing Blog Tip: Respond to something you have seen elsewhere on the web or in the news. For example in the news recently is it now illegal to unlock your iPhone. What are you views on this etc.
2nd Inbound Marketing Blog Tip: Interview someone that has something to do with your industry or market. It does not have to be face to face, a simple email interview would work. And if possible ask for their advice or their 3 tips. You could make your interview into a series with similar themes.
3rd Inbound Marketing Blog Tip: Talk about an upcoming event. For example today we are running a free webinar on the latest social media trends. Provide at little insight into the event, or after the event with an update.
4th Inbound Marketing Blog Tip: Blog just does not have to be about writing. If could be visual such as a video or pictures. You tube is a great resource so use it to your advantage. It is the next biggest search engine next to Google.
5th Inbound Marketing Blog Tip: Write a list of tips or 10 things to consider before..... Lists are very popular on the web, frequently topping websites’ ‘most shared’ lists. A good start for your first post could be to make a list of the top 10 blogs in your market.
Last Inbound Marketing Blog Tip: Don’t write it yourself. Look for a guest blogger. If you find someone with particular expertise or experience, invite them to write a ‘guest post’ on a particular subject.
These are just some ideas on how to start you blogs. One thing to remember is that according to latest research companies that blog generate more leads than those that do not blog. Which company do you want to be?