Top Tips on Page Titles
Posted by Naylla Kassam on Wed, Jul 28, 2010
Page Titles….WHERE are they? What are they? Do I need them? And do I care?
The answer to all of these questions is YES!
1. Page Titles – Where are they?
Page Titles are at the top of the internet browser.
2. Page Titles – What are they?
Page titles are not only important to the visitors to your page, but they are also important to search engines. Google for example looks at the page title to determine what keywords that specific page should rank for. The key here is that search engines look at the page title for EACH page.
3. Page Titles – Do you need them?
Yes you need page titles. If Google looks at page titles for every page, then think of each page as a lottery ticket. For every page on your website, you have a chance for ranking on page one of Google for those specific key words. So take some time and work on your page titles.
4. Page Titles – Do you care?
Yes you should care about your page title. Every page title identifies to search engines, what the page is about, so take the time and ask yourself what each page on your site is about.
Here are some rules on page titles to help you along:
1. Google only looks at the first 70 characters so make the most of those 70 characters.
2. Make them visually appealing – that means don’t stuff keywords into the title. For example – management software for managers at management companies.
3. Make the page title inviting. Nothing worse that business analytics to help define business process and infrastructure reviews – what the heck does that mean? Make your page titles simple and make them make sense!
4. Don’t put your company name in every page title. If it makes sense, use it, if it doesn’t – don’t.