Villa Padierna is preparing Michelle Obama, are you for Social Media?
Posted by Patrick Murphy on Mon, Aug 02, 2010
Michelle Obama picked Villa Padierna in Marbella for her holidays. Villa Padierna has spent the last few weeks preparing for her visit and with rumours that the President Barak Obama will be coming to join his wife during her stay, nothing can be left to chance. Villa Padierna has gone through everything in preparing from resurfacing roads, purchasing new flags and staffing training. How do learn from Villa Padierna and prepare for social media?
Social media is very similar to the hotel Villa Padierna; it is a platform that helps facilitate conversations and social interaction between people. Once you have a sense of what people want to talk about on social media, then your first preparation should be to identify the appropriate people inside your organization to participate.
Michelle Obama picked Villa Padierna because it specialised in what she requires for a relaxing holiday. Similarly people want to have conversations with other people who are experts in their market. For example if you want to focus on marketing, then look to your marketing team to engage in social media. The same goes if you want participate in product development, engineering or package design. Follow Villa Padierna’s example who is picking it best staff to engage Michelle Obama, you should prepare for social media by selecting who are they best people to engage on behave of your company.
Villa Padierna has gone through various security protocols in preparation do the same and make sure that your company also has a social media policy in place that offers guidelines to your staff on the appropriate way to engage in online conversations
Lastly Villa Padierna has a very defined strategy on who would be best to attract to their hotel. Social Media is no different. Social media comprises of many different platforms. Avoid trying to participate in all of them, begin with one or two that seem to make the most sense. Having an engagement strategy will help to determine how much time employees, what will be the focus areas and how to measure success.
By preparing for social media may not get Michelle Obama to drop by but it is a step in the right direction. If you are unsure on how you should prepare for social media then check out SiliconCloud’s social media workshop.