4 Ways to Convert more Leads on your Website
Posted by Naylla Kassam on Fri, Aug 13, 2010
Trying to get leads let alone qualified ones seems to be more and more of a challenge in today’s market. We have our standard traditional methods of telemarketing, direct mail, and email marketing. However, more people are coming to realize that the web is one of the best ways to bring in the leads you are looking for , not to mention far more qualified. Why more qualified? Because these are people actually searching for your products or services.
Let’s take a step back and address the bigger problem, before you can think about qualified leads via your website. First you need to ensure that your website is set up for lead conversions. That’s right! Do you know who your visitors are on your website? And I definitely do not mean your “contact us” form. Many people think that a combination of Google Analytics and a contact us form are plenty to capture the visitors coming on to your site. However, if you cannot see who is coming on your site apart from the few that do pick up a phone or happen to provide their details on your contact us form, then you are not maximizing the opportunity to capture all the visitors coming to your site.
Remember that your web visitors found you because more than likely they were searching for something that you provide.
Here are four things to ensure that you are maximizing your website and capturing the visitors that are coming to your site.
- Landing Pages - Ensure you have a way to capture your leads. Yes these are pages that visitors land on but the message should be compelling and have a form where your visitors can input their details.
- Calls to Actions – these should precede the landing pages. A good call to action will engage your visitor in an offer so they will be compelled to provide their person details. White papers, videos, trials – these all work great.
- Need – your call to actions should address a need. Remember that your visitor came to your site looking for something. Think about why they came to your site and what they need.
- Trust – follow through on your call to actions. Give your visitors what they are looking for when they are looking for it. By doing this you are providing a sense of trust and becoming a resource for your prospective customer.
By following these four steps, you are creating a site that will give you more opportunity to convert the visitors on your site. Not everyone is ready to buy when they come to your website, so help them find what they need but get a little something back in return – a qualified lead!
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