Email Marketing Tips That Get You Noticed.
Posted by Patrick Murphy on Tue, Aug 24, 2010
Yesterday, I wrote about why email marketing can work for your business and here are some email marketing tips you can use to improve your return on email marketing.
Email Marketing Tip 1: Focus on One Message for your email. If you’re sending non-newsletter email blasts, stick to one primary message for each email sent out. The more information you pack into an email, the higher the chance the recipient’s eyes will glaze over and they’ll reach for delete. Keep it to one focus point and put it right in the subject and first lines of the message to make it easier for those just skimming to absorb your message.
Keep in mind that email newsletters are expected to provide bits and pieces of several messages, so this tip doesn’t really apply to newsletters. But you should still keep your newsletter blurbs short and to the point, making the information easy to grasp.
Email Marketing Tip 2: Customize Your Email Marketing Message. Use the recipient’s name in your message whenever possible. Research has shown that something as simple as customizing the email can make the recipient more likely to read through and act on your message.
Email Marketing Tip 3: Include a Call to Action in your Email Marketing. Each email you send should spell out exactly what you want the recipient to do. Make links obvious and call attention to any special directions you are providing. And it’s okay to be repetitive when it comes to the call to action – include it toward the top of the message and mention it again at the end.
Email Marketing Tip 4: Watch Your Email Marketing Stats. Most email marketing services provide campaign statistics so you can monitor the number of opens, clicks, bounces and unsubscribes. As you get started with email marketing, try a few different formats and link placements and then compare the stats to gauge your success.
What are your tips to make the most of your email marketing strategy?