Social Media tips you need to steal from SiliconCloud
Posted by Patrick Murphy on Wed, Sep 08, 2010
Social Media is not rocket science, but it does take time and advice. Bit for those that are looking for a short cut here are some social media tips to take and put in your back pocket.
Social Media Tip 1: Share your content. Any social media strategy or starting point should be to share your valuable content. The principle is rather than re-inveting the wheel again and again you should look to promote your current articles, videos or anything else that you currently produce, instead of creating new content that is specifically written for social media.
Social Media Tip 2: Look to add something. Companies and brands look at social media as a way to simply promote their content either through Facebook, Twitter or other social media mediums. Yes, it’s a great way to promote new content and what is going on but it can be more than just pushing out content. Maybe a good idea would be ask your social media strategy what value are you adding to social media and the people that are following you.
Social Media Tip 3: Make Friends. It is true that traditional media is changing and continues to push further and seek to improve audience engagement by asking and answering questions. It is human nature to answer questions when asked, so try to start asking questions with each of your posts and see what type of feedback you get.
Social Media Tip 4: You are not an island. Social Media works better if you do promote yourself and your brand. Just like all other business initiatives, social media campaigns or strategies need to be pushed and promoted. Social is and never will be an instant route to brand recognition; social media just doesn’t work that way. As a business you have to put time, effort and investment into building your audience. Look to what you sue already to see how they can be used such as mobile, e-mail and other forms of social media marketing option saved for traditional advertising.
Social Media Tip 5: Measure and measure again. No matter where you are in implementing a social media strategy or starting out, tracking should always be your priority. Without measurement and analytics, you cannot make informed decisions. With the right information you’ll be able to decide what type of content works best on certain social platforms.
So there you have some tips to take and start your own social media strategy.