Back again, but how often should you blog for inbound marketing?
Posted by Patrick Murphy on Mon, Sep 27, 2010
Our clients are always asking how often should you blog and add content to your website. Yes it is true that some companies build a website and wait for results. But the most successful companies don’t stop building. Finding online success can take time but even after you reach it, you cannot stop but keep on going. There is no doubt that content is king and updating your blog content regularly will help you continually bring new traffic to your sites.
Never forget that search engines will visit your website or blog every time you add new content. Line most things in life your website is the same and needs to stay alive as if your website becomes static, eventually the search engines will stop coming. While the aim of your website is to generate leads, the aim of the search engines are to bring people new information and when you have an audience, lack of regular new information will stop them from coming as well.
Not everyone can update their blogs daily but if you can, this is a good idea. Try and write blogs well in advance and schedule your blogs so that your audience is fed a regular stream of updates and information from you.
Here are some inbound marketing tips to help you update your blog more often and generate leads:
• Write a few articles per week for article distribution and link to the blog with strong keywords.
• Blog ahead. HubSpot lets you schedule your blog posts for a future date, so make the most of it
• Write a series, on what is happening in your business
• If you do a weekly newsletter, you can also use this as content for your site. After you’ve sent it out, post it on a section of your website. If you’ve optimised your newsletter for search engines, you’ll benefit even further.
• Welcome and encourage guest posts for your blog. You may have some readers who’d like to do a guest post with a link back to their site. This gives you content, can provide interesting information to your readers, and helps you build a network of friends.
Everyone knows that a blog is a powerful tool for internet and inbound marketing but is only useful as long as people keep visiting it.