How to know if you need inbound marketing
Posted by Patrick Murphy on Fri, Dec 03, 2010
Inbound marketing is not for you but it is for your competition. Your competition is smarter, more sophisticated, and even more aggressive that it was in the past. And that is why you need inbound marketing for your competition.
Inbound marketing is unknown
Inbound marketing is virtually unknown to the larger companies; although some are starting to learn. The larger corporations have the benefit of larger wallets. If you are not so lucky, then you have to rely on something more effective.
Inbound marketing is not advertising
Inbound marketing is not about advertising but about moving your potential customer from your competitor’s hands into yours. What you will find is that the more you become aware of inbound marketing, the more attention you will pay to it. The increased awareness will result in better marketing. By the end of it, you will notice that many parts of your company can occur under marketing, now you have a head start on your competitors who don’t see the difference between advertising and inbound marketing.
How do you know if you are marketing correctly? If any of the signs below are present in your business, then you can be certain that you are not marketing correctly for your business.
- Your sales are diving by price
- Customers do not distinguish between your products or services and those of your competitors
- You still use sales gimmicks
- You do not have a strategy for imparting your message to your customers and stakeholders
- New Sales leads are generated by sales staff
- Your current clients do not know what your full offering is
- You have no client or lead database
Inbound marketing is extremely beneficial because the only factor that determines success or failure can be the way your product or services is marketed.
What next: Complimentary Review of Inbound Marketing Strategy