Jumper meets Inbound Marketing and Business Development
Posted by Patrick Murphy on Tue, Dec 14, 2010
My blog over the last few weeks talked about the secrets and key points to succeed with inbound marketing and business development. But over the weekend I experienced at firsthand what is the silver bullet to inbound marketing and business development.
It really should come as no surprise but it is a quality product or service. No matter how good your marketing is or even if you have the best marketing in the world, it will not motivate any customer to purchase a poor product or service more than once. Actually inbound marketing can speed up the demise of an inferior product or brand, because people will learn of the shoddiness that much sooner. Before marketing do everything in your power to ensure that the quality of your product or service will promote your brand and not distract from it.
What has this got to do with jumpers? Over the weekend when taking a new jumper out I noticed how shabby it looked. This got me thinking about the companies marketing and sales staff and how they were just let down by something that was out of their control. Make sure that it does not happen to your company.
Inbound marketing is about taking advantage of every opportunity possible. Look in the marketing of any product, problems are detain to arise. Solve these problems, and continue to look for new problems to solve – problems of prospects and customers. Businesses that solve problems have a greater chance of success than those that don’t.
Are you unsure of the difference between Inbound Marketing and Traditional Marketing? Join our webinar tomorrow on Inbound Marketing Versus Traditional marketing where will cover the differences between them.
