Social media marketing – How big names achieve success and failure?
Posted by Patrick Murphy on Mon, Jan 03, 2011
Social media emerging trend
Today one of the emerging trends in the field of online marketing is marketing using social media. It is one of latest and most effective marketing platform that has been provided by networking websites such as Facebook, Twitter etc. Blogging websites like blogger and online video websites such as Youtube are also considered as a part of social media.
Social media is a new concept
Since social media is a new concept and numerous companies and businesses have achieved effective results using it. However, it is not that whosoever uses it gets positive results as there are more than a few companies that have achieved nothing from it. Big names like McDonalds and IBM have been ineffective when they used Twitter to market their brands. Similarly, Nokia and Starbucks had a below average results when they used it. However, there have been very successful marketing campaigns for big names in the industry like Dell, Southwest Airlines. These campaigns provided huge results and help tremendously in strengthening their relationships with customers. It is not only big names that have been effective but small and medium sized businesses can enjoy more benefits as these websites allow you to reach far more customers and in different geographical locations. Therefore your marketing campaign would include people from all around the world and not restricted to the local area only.
Social Media presence
So, the important point is that it is not just about having a presence on these websites but you need to make the most of it. If a business is present on these websites and making nothing then it is better that it should have no existence. All these statistics proves that a proper marketing planning is required and if you want your business to achieve a lot more from social media then you can also outsource your social media marketing to the experts in the industry who can provide positive results.