Effective marketing is simpler that you think
Posted by Patrick Murphy on Tue, Jan 18, 2011
Sometime you have to think offline before you turn online. This is so true with effective marketing, have a read to see if you are practicing effect marketing.
Effective marketing is selling yourself
To begin with, besides the passion objective, effective marketing is selling yourself, your business and your employees. When you are left in charge of the front desk, because your receptionist ‘just popped out for a minute’, can you effectively sell yourself maintaining a calm composure being caught in the position of acting receptionist. Or do you find yourself uselessly explaining why you are there, to no avail. Don’t you feel it’s important that you know how the front end of your business is run, if you did, sitting at that desk for five minutes wouldn’t get your knickers in a knot.
Effective marketing is knowing your business
This is all part of effective marketing, knowing your business from the bottom to the top. There is a show on TV about the boss going under cover, it’s quite a good show, catch it if you can it offers some really good insite. It demonstrates how CEO’s and other executives go on the road mixing with their employees as peers undercover. Throughout the process information is garnered, ‘What do you really want out of life?’ ‘Do you have family?’ ‘Do you regret quitting school?’ All asked innocently over a coffee. The staff don’t know about this until much later, and the dedicated hard working employees he worked alongside, are truly rewarded, some with the opportunity for the training they crave, others sent back to school, while some are reunited with their families.
This method of discovering what your employees are worth, can be a rewarding experience for the employer as well. Many don’t realize exactly what is going on down there, or what and who is actually creating effective marketing for the organization.
The concept when you first think about it, is one of deception, but if you actually watch the show it makes you realize there are some company owners, that really do want to find out how their business is run from the bottom up. By inspiring their employees, these bosses are displaying effective marketing techniques because the indirect communication rewards him with more positive and eager workers.
How do you motivate your company into effective marketing?