HubSpot, a great case study for inbound marketing
Inbound marketing starts with the business owner
Very often business owners think that the design and management of the company website as well as the building of a social media footprint should be outsourced to ‘web specialist.’ The reality is it is the business owner who is best placed to do this function as he or she best understands the needs of the customer.
HubSpot is about taking power of your website
Harnessing the company’s website to become a serious lead generator or creating a social media communication channel that can communicate directly to customers are not difficult tasks, they simply take time. However, that time can be dramatically reduced by using HubSpot.
Let’s take an example of another business that benefited directly from using HubSpot. Jennifer Conway is marketing director at the Lauterstein-Conway Massage School in Texas. Prior to using HubSpot, this business was dependent on online directories for lead generation.
She used two main industry directories that she was not happy with as the cost of using them was high and the sales conversion was low. She had also previously been using an outside webmaster to make changes to the site which was minimising the efficiency of the site and making it generally unresponsive to customer needs.
Once Jennifer chose to host her site on HubSpot, the online marketing of the school changed, almost overnight. She immediately gained control over the design of the site and has created more than 40 different landing pages.
She has also learned how to use the site blog tool effectively, using it both to generate inbound enquiries and promote site keywords.
HubSpot gives you control of your marketing
In short, she now has full control over the school’s website. This has allowed the school to double traffic in just one year and generate more than 2000 enquiries in the last six months.
If you think your website is underperforming and are ready to start achieving those kind of results, check out HubSpot's free 30-day trial.