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Why Your Business Needs Social Media

Is social media strange?

Although many business owners are under the impression that social media is a strange animal that creates lots of extra work and delivers few results, any businesses that want to succeed in the future will have to learn to harness the power of social media.

 

In the same way that the ATM revolutionised customers’ relations with their banks, social media is changing the way companies communicate with and sell to their customers.

Social media options

With so many social media options including Facebook, Twitter, Flickr, Digg, You Tube, Linkedin, Reddit and MySpace, it is often daunting for any business at the start of creating a social media footprint. The fact is that a Facebook fan page can be created in less than half an hour and a Twitter account takes even less.

Effective social media

But the key to any effective social media footprint is who it builds conversations with. It is estimated that of the millions of people who surf online everyday, about one percent are actively involved in the regular creation of Internet content.

This one percent doesn’t just refer to those people who are professionally employed within the industry to create content, it refers also to the Internet users who use social media as an extension of their lives.

These active Internet users do not follow a strict profile. It could be a busy working mum in her thirties or a college student in his twenties. These people most likely have blogs, Twitter accounts, Facebook pages and a Linkedin account. They use this media to generate conversation about their lives and the products they are consuming.

Forging links with this one percent is a key line of connection to the Internet community for any business. These people will want to share the experience of doing satisfactory business with a company, in effect promoting the company and driving up sales revenue.

For further information on how your business can harness its social media campaign, contact SiliconCloud today for a customised social media review.