How to Facebook for your business with social media
Posted by Patrick Murphy on Tue, Feb 01, 2011
Social Media and Facebook
With more 50 percent of the social media market share, no company in today’s business world can afford to overlook the power and communication possibilities of Facebook.
Facebook has become an advertising giant in its own right. With more than 500 million users and translation in more than seventy languages, no other social media platform can compare with its reach.
Facebook and your business
That said few of today’s business owners are in any doubt about the power of Facebook and the integral role it can play in the building of their business and social media footprint.
What most business owners do, however, question is how best to utilise Facebook. Facebook’s sheer size and the level of daily online activity it generates is extraordinary.
There are more than 900 million tools on Facebook – that groups, events, links, pages – that to attract users on a daily basis. The average user is connected to eighty groups and creates up to ninety pieces of content per month.
So this is the level of activity a business must consider if it wants to make its presence felt on Facebook. The key to really harnessing the power of Facebook is identifying the business niche.
Facebook lets you target your market
In the same way that there would be no point putting an advertisement for cigarettes in a health food magazine, Facebook allows place advertisements on the pages of users who are more likely to be interested in their products. This is done through use of keywords and tagging.
More importantly, Facebook also allows businesses to build dialogues with customers. By creating a business page, fan page or group, a company can link to thousands of people who can become customers. Once the link has been established, Facebook can be used to repeatedly promote products through group events, mail outs and postings to the business page.
For more information on how your business can harness the power of Facebook, contact a member of SiliconCloud today.
Facebook for Business survey
We are running a Facebook survey to understand how you are using Facebook for your business. It will only take a few minutes of your time, and to sweeten the deal even further, we're offering one lucky respondent the opportunity to get their hands €100 of Facebook adverts for your business.
