What is Closed Loop Marketing?
In answer to the question, what is closed loop marketing, it is one of those concepts that does what it says on the tin. It is the process by which customer data can feed your marketing campaigns and drive up sales performance.
The key to effective closed loop marketing is information, not just any information, but information that generates qualified leads and passes them on to the sales team in the knowledge that a customer has been created.
Today’s Internet-based way of doing business is the driving factor behind this new generation of intelligence marketing. Online tools, such as those available by HubSpot allow businesses to accurately track online campaigns, which in turn allows marketers to manage budgets more effectively and focus on campaigns that produce results.
In effect, closed loop marketing closes the loop between customer behaviour, marketing activity and sales successes. The first stage to implementing an effective closed loop marketing campaign is to perfect the company’s inbound marketing strategies.
When inbound marketing is delivering results it means that the company website is ranked high on search engines so it can be easily found. It also means that blogs and social media are being fully utilised and are drawing customers in.
It is also crucial to have website landing pages and call to actions that further motivate the prospect, pushing him along the next stage of the sales cycle. All the while closed loop marketing can be tracking this process and feeding information to the sales team.
Closed loop marketing will chart which campaigns are attracting the most enquiries or leads, which keywords are generating traffic and which landing page offers are capturing customers.
Add to that information factors such as where the customers are coming from and in what numbers, and it become clear how closed loop marketing can lead the way for the planning of future campaigns.
For more information on what is closed loop marketing and how it can benefit your company, contact a member of SiliconCloud today.
Check out this FREE Guide to Closed Loop Marketing!
With Closed Loop Marketing becoming such an important tool is online marketing today, it's important to understand the capabilities and the benefits it could have for your business.