What Makes Facebook So Special for marketing?
Posted by Patrick Murphy on Wed, Feb 02, 2011
Facebook is 50% of social media market
When Facebook started in 2004, it was little more than a student experiment in a dorm room at Havard University. In 2010, Facebook earned almost 2 billion in advertising revenue and holds more than 50 percent of the global social media market share.
To this day, Facebook founder Mark Zuckerberg and his college colleagues are philosophical about its creation. They claim that they are driven by a vision of a world with open channels of communications. That said no one can question their skills as strategists and entrepreneurs that have enacted and completed the task of world domination.
Facebook changing the internet
Just as the telephone changed the way the world communicated when it was invented in 1876, Facebook has the people use the Internet in the twenty-first century. But make no mistake, careful planning went into the evolution of Facebook and that’s what makes it such a powerful tool for today’s businesses.
From the early days, Facebook founders championed two specific abilities of the site. Firstly, that it could connect people and secondly that its membership would become niche target audiences for advertisers. Their focus on these two objectives is the driving factor behind Facebook’s stellar advertising revenue.
In an era when desperate newspapers - once the Holy Grail of advertisers - are switching to online platforms in a bid to boost flailing advertising revenue, Facebook’s earning power continues unabated.
Facebook has a membership of 500 million. No other media platform can offer this kind of potential exposure. No other media can allow a business to so finely target its advertising spend. No other media gives businesses such total and seamless control over its advertising content and frequency.
These are just some of the reasons that make Facebook special for today’s business owners.
If you would like more information on how your company can be use Facebook to promote its services, contact a member of SiliconCloud today.
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