7W3RNJVXWV6T Facebook for Business should be fluid
Posted by Patrick Murphy on Thu, Feb 03, 2011
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Facebook your introduction to social media
For most businesses Facebook offers the first rung on the social media ladder. Easy to access, easy to set up and use, cost effective and practically unlimited in its ability to connect to current and potential customer base.
But for those who have yet to jump on the Facebook bandwagon, the task can seem quite daunting. Naturally large businesses or popular celebrities have no problem building up thousands of friends and many more thousands of fans, but how can smaller companies yield these kinds of results?
Social media does take time
The first thing to know is that it takes time. All social media tools are very basic in their set-up; they are designed to be user friendly. The first that shocks most people when they first create a Facebook or Twitter account is how easy it is. They thing, ‘there must be more to it than this?’
The truth is there isn’t, but it doesn’t take time and perseverance to get the most from a Facebook page. Facebook does have privacy rules and the site is quick to ban any companies who are seen to be sending too many friend request or sending out spam.
On Facebook everyone could be a lead
The trick with Facebook is treat all your prospects as friends. You wouldn’t go round to your friend’s house and shove a pile of rubbish through the letterbox. You can’t do this on Facebook either. The information posted to company’s business page must always be relevant to customers. Their interest in this information can be harnessed to develop relations with those customers.
Facebook should be fluid
One of the great aspects of Facebook is that it promotes fluid dialogue. It can be linked to Twitter and to mobile applications so conversations are real-time and responses instant.
If you would like more information on how your company can be use Facebook to promote its services, contact a member of SiliconCloud today.
Facebook for Business Survey
We are running a Facebook survey to understand how you are using Facebook for your business. It will only take a few minutes of your time, and to sweeten the deal even further, we're offering one lucky respondent the opportunity to get their hands $100 (€100 or £100) of Facebook adverts for your business.
