The Facebook Business Model can it work for your marketing?
Posted by Patrick Murphy on Fri, Feb 04, 2011
Facebook and social media value
Today Facebook is a global business worth 50 billion. When its founders started the site, they were college students and they had no idea that their creation would become an integral business tool for companies in the twenty-first century. Perhaps one day another program will replace it but right now if you are in business and you want to get noticed online, you cannot afford to overlook the power of Facebook.
Facebook is about liking
The initial stages of integrating Facebook into a company’s day-to-day business activities is typically a strange experience for most business owners. As Facebook grew first as a social network to link friends, its business functionality is not always obvious at first. The power of Facebook lies in its ability to link people based on shared interests. That means that everything that happens on Facebook has a spiral effect. One friends tells another, recommends a link, shares a video and in a less than half an hour dozens of people can be linking into the same information.
Facebook is no different from any other business
For a company to really harness the power of Facebook, it must clearly identify its business’s appeal. Facebook demands that marketers think in terms of customers’ behaviours’, interests’, likes’ and dislikes’. Marketing of course has always operated on these principles but never before has the marketing relationship between business and customer been so face-to-face. Such is the intimacy of Facebook, that once a customer becomes a member of your company’s group or a fan of the company’s page, they feel a closer tie to that company.
Facebook and your business comes down to talking
Few other media platforms can offer such consistent and personalised forms of communication. What businesses have always wanted is the ability to target and talk to customers directly. Facebook gives businesses the power to do just that. If you would like more information on how your company can be use Facebook to promote its services, contact a member of SiliconCloud today.
Facebook for Business Survey
We are running a Facebook survey to understand how you are using Facebook for your business. It will only take a few minutes of your time, and to sweeten the deal even further, we're offering one lucky respondent the opportunity to get their hands $100 (€100 or £100) of Facebook adverts for your business.
