What is SEO... anyone?
Posted by Patrick Murphy on Mon, Feb 07, 2011
SEO is?
In short, SEO stands for search engine optimization. With the birth of the Internet new ways of doing business as well as selling and promoting products were born and SEO is one of the most influential offspring.
SEO does what is says on the tin
There are various definitions of what exactly SEO is or does, but at its most basic, it is a way to optimise a website by ensuring it can be found online via use of certain keywords. These keywords become guides, which direct the online activity in a given industry and are tools, which a company can use to direct its online marketing campaigns.
Is SEO important?
Most business owners ask is SEO important? Especially when they are used to attracting new business through traditional mediums such as trade show and/or television advertising. The reality is that a good website can do the same job, but much more cost-effectively.
Whether or not a site has been correctly search engine optimised not only determines its ranking on search engines, it also decides the outcome of its online success. Those sites that have been designed with SEO in mind succeed.
Modern Internet tools allow marketers to accurate measure all online activity. With this kind of precise information available and the ability to tailor individual campaigns to ensure positive outcomes, is a huge breakthrough for marketers and those with foresight are seizing the chance to learn the new technology.
Is SEO and Google the same?
When most people think of SEO, they think of Google and assume that SEO is only concerned with how a site ranks on Google. Although Google’s market share is colossal, it is not the only search engine and that it is not the only purpose of SEO. Correctly managed, SEO should drive all of a company’s online marketing activities.
If you would like more information on SEO or would like to know how SEO can be harnessed in order to transform your business’s online value, contact a member of SiliconCloud today.
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