Why B2B Online Marketing Is Important...
Posted by Patrick Murphy on Wed, Feb 09, 2011
Since the dawn of the Internet various industry experts have questioned its application to the business world. Although no one doubts the Internet’s ability to act as an extensive bank of information, many companies still question if it is relevant to their line of business.
The reality is that no industry has escaped the need to have an online presence and even those companies that operate in niche B2B sectors can benefit from an online presence.
How To Maximise Online Presence
The key to maximising this online presence is online marketing. When many company owners think of online marketing, they think of online advertising campaigns like Google adwords; they think of social media platforms like Twitter or they think of promotional videos on You Tube.
While all those things do play a role in the process of online marketing, they are just some of the tools. In the same way that marketing principles heralded a new way of doing business at all levels, online marketing means optimizing a business website so that the business can benefit in as many ways as possible from that website.
That means every function of the website works seamlessly with all areas of the business. So say for example an electronics wholesaler has decided to upgrade its website and has now made it possible for retailers to order online.
Once the order is placed, notification goes through to accounts. Depending on who the customer is they may have to pay C.O.D. or on account. An invoice is raised and a docket goes through to the warehouse. But no employee has been given the job of this of sending out these orders, so the dockets just pile up down in the warehouse.
Online marketing follows the same principles. Every aspect of business’s website should be working to capacity either to improve the quality of service offered to customers or to enhance the efficiency workflows for employees.
Siliconcloud has recently completed a survey on using Facebook for business which revealed some interesting statistics. To view the survey results, you can visit our Facebook page here. If you would like more information on how online marketing can enhance your business’s efficiencies, contact a staff member at SiliconCloud today.
Facebook for Business Survey the results are in
We ran a Facebook survey to understand how you are using Facebook for your business. And the results are in and we want to share these results with you! Click below to see how businesses are using business with Facebook.
