Facebook Fan Pages over a cup of coffee
Posted by Patrick Murphy on Tue, Feb 15, 2011
Facebook Fan Pages and the past
In the past, when a business wanted to communicate with the community that its industry operated in, the business had the choice to run an advertisement in an industry magazine or perhaps do an interview. The magazine served as the platform by which the members of that community could talk to each other. This is what made trade magazines so powerful. What the journalists in those magazines said about a product could make and break businesses.
What has Facebook Replaced?
While some trade journals do still retain some element of power, they have been replaced as dominant platforms by Facebook. Facebook gives businesses the power to create their own platforms and communicate directly with their communities. And Facebook proves that the community wants to be involved. One of the great things about Facebook is that it facilitates two-way communication and proves that customers want to be directly involved with the companies they buy from.
Total Film Facebook page
Take the Total Film Facebook page as an example, which shows that by asking simple questions, the community will respond. Total Film asked their fans to post suggestions for computer-inspired names. This request generated hundreds of responses. Another good option is to ask fans to post pictures of themselves with your products. May seem a little corny, but the fans love it. Check out the Starbucks Facebook Fan page for examples of this. When Starbucks asked fans to do this they received countless photos of fans all over the world enjoying their cup of coffee.
Facebook away to reward fans
With this level of conversation going on it also possible to reward the most active fans. It’s possible to have a ‘fan of the month’ where you give that person special concessions or post their picture on the Fan page. Or all fans can be rewarded with the option to print out special coupons or avail of discounts. The most important element of the Facebook Fan page is its interactivity, so this should always be capitalised on.
If you would like more information on how a Facebook Fan Page can be used to help boost your business’s online performance, contact a member of SiliconCloud today.
Facebook for Business Survey, the results are in
We ran a Facebook survey to understand how you are using Facebook for your business. And the results are in and we want to share these results with you! Click below to see how businesses are using business with Facebook
