Why Blogging Works like an Abercrombie & Fitch model
Posted by Patrick Murphy on Wed, Feb 16, 2011
Blogging could be spelt like L-I-N-K-S
The bottom line is that any good SEO strategy is based on the concept that the more links a site can generate, the better it will be rated with Google and other search engines. Google reinforces this concept by stating that: “Google robots jump from page to page via active links, so the more sites to you, the more likely it is that [Google] will find you quickly.”
Yes, your blog does have to be interesting
Herein lies the power of blogging. Most Internet marketing experts will universally agree that the ability to create an extensive network of links lies in highly targeted keyword content. In short, the more relevant the blog, the more people are going to find it, link to it and share it. However, this does not mean using keywords to generate paragraphs of copy that have no real substance. The keywords are a jumping block, but the blog must follow up with information that is 100 percent relevant to readers.
Blogging should be ever changing
This is an on-going process that requires time and dedication. Get it right and it’s possible to quickly build up a loyal community. Get it wrong and the company name will quickly become synonymous with blurb and searchers will fast begin to skip past your pages. So the approach to blogging must be a two-pronged attack incorporating both keywords and quality copy. Very often the customers can provide the topics that should go in the blog.
Blogging can be two ways
Just like social media, a blog can create a two-communication platform between the customers and company and when this happens, it proves the blog is working. Customers should be encouraged to leave their comments where possible and this will provide information for future blogs.
The real power of blogging lies in a company’s ability to become a credible source of information on the industry it operates in. Once this credibility has been established, both the customers and Google will be happy to promote it. And drive traffic like the Abercrombie & Fitch models!
If you would like some more information on how blogging can be used to harness your business’s online presence, talk to a member of SiliconCloud today.
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