Tips on Blogging so good they should be sold on Groupon
Posted by Patrick Murphy on Thu, Feb 17, 2011
Finding that content for your blog
When confronted with the possibility of writing a weekly or even daily blog, the reaction of most business owners is to get nervous. Although they might be kept busy, it is likely that they don’t think of those day to day activities as newsworthy. In fact the opposite is true. Customers want to know how a company handles its clients and the best way to tell them that is through a blog. Every day, countless incidents occur that could be perfect material for a blog.
There is blog content everywhere
Handling customer complaints, sourcing new stock, change of employees and the introduction of new policies can all make potential news stories alongside industry developments that affect the business. That said, the inspiration for the blog will be driven by keywords which are identified as most relevant for a given period. These search terms will decide the content of the blog but it is also necessary for the blog writer to be creative with these terms as very often they do not fit into neat obvious topics to write about.
Blogs can do more and more
But there are lots of ways to get around this. Using the search terms as headings in the blog is one convenient way. It is also possible to integrate them into questions, which can be asked repeatedly. Often, businesses are despondent about blogs because they believe that no one reads them, they exist purely to boost the business search engine ranking. While it is true that the purpose of a blog is to boost a business ranking, it can always do more.
For blogging what is your style
One way to ensure that the blog builds up a following is to develop a personable style of writing that appeals and gives readers new insights into developments at the company or in the industry. Using humour can be very effective in this regard. If no one in the company is qualified to write in this manner, it is a good idea to outsource the task. If you would like more information on how blogging can be used to boost your business online, contact a member of SiliconCloud today.
How to build a social media strategy
As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy. Without a strategy, you’ll undoubtedly be sucked into a social media time sink. So how exactly do you develop this strategy? It is easy, join our live social media webinar to start building your Social Media strategy now.
