Simple tips on how to get Facebook fans like Coca-Cola
Posted by Patrick Murphy on Fri, Feb 18, 2011
The flexibility of a Facebook fan page means that a company that is willing to invest in its Facebook aesthetic, can create a very compelling look. The Coca-cola fan page is a great example of this. That said it is not always necessary to go to such lengths to customise the page and there are some simple rules to keep in mind to ensure that the Facebook page is interesting and user-friendly.
Facebook Tip 1: Label Tabs Clearly
Facebook gives you the option to arrange your page tabs in whatever order you want and also to change the names of those tabs. When a user clicks onto your page, the objective is to let them know as quickly as possible what they will find on that page. The quickest way to do that is clearly labelled tabs.
Facebook Tip 2: Avoid Large Chunks of Text
Facebook is a visual tool, that means using lots of images and video clips. These are the posts that catch people’s attention. Text that is too dense will simply turn readers away.
Facebook Tip 2: Don’t Forget Fonts
If your product, service or brand has one clear message, scream it. The only way to do this on a Facebook fan page is to use large chunky font. This also works well if you are planning to run a promotion or a competition. Also bear in mind that a lot of people are now using their smart phones to visit Facebook, so the font should be legible on those screens.
Facebook Tip 3: Make Clear Links
Don’t have people searching around for information. Internet users are impatient creatures. If the information flow is not clearly marked, the page will lose viewers.
Facebook Tip 4: Finding Products
The same is true of the product search tool. It should also be easy for users to quickly click onto product portfolio and search through it.
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