Blogging and kissing go together, do you know why?
Posted by Patrick Murphy on Fri, Feb 18, 2011
It may seem like an easy task to bang out a short blog every day or every week and pop it up on your website. But it will quickly become a laborious task if it generates absolutely no response. The key to blogging success is to engage with readers. Like any writer, a blogger wants to be read and there are some rules to keep in mind in order to achieve this.
Content is King for blogging and kissing
This adage is true of all media and just as true of the Net. Because the Net is such a hungry consumer of information, it is no mean feat to keep up with its appetite. The pressure to continuously churn out eye-popping copy can be immense. But it is worth the effort. Your blog will primarily win its readership through the credibility of its copy.
We kiss the person and not the lips
Know your Audience
Writing winning copy will be made much easier if you have a clear idea of who your audience is and what they want. Don’t bluff it. Fluff quickly gets boring. No one likes reading brochures. Find out what information they need and give it to them.
For kissing you should at least know their first name
Have a Goal
It will be much easier to avoid writing fluff if the blog has a specific goal. This should determine the tone and thread of the blog. Keep the goal clear in your mind.
I really do not want to comment on the goal of kissing
Learn the Lingo
Your audience will have a specific language that is unique to that industry. In order to be credible, the blog should be written in that language. There is no point in a blog about baby clothes been written in heavy legal terms.
Butterfly Kiss, Cheek Kiss, Earlobe Kiss, Eskimo Kiss, Eyelid Kiss, Finger Kiss etc
Tell a Story
Readers will be much more likely to engage if the blog follows a on-going story. Personalising events makes it easier to relate the business.
Goes without saying really for kissing
Edit the Thing
Re-read, correct, rewrite, then rewrite some more. Good, clean copy is a skill. If in doubt, always aim for the simple solution. Remember the KISS rule: keep it simple stupid.
No one likes a sloppy kisser!
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