Social Media for Business is nothing more than a twitter account
Posted by Patrick Murphy on Mon, Feb 21, 2011
Social Media is the digital revolution
The digital revolution of the early nineties changed ways of doing business and marketing methods forever. Today, the stronghold of social media is doing the very same thing. The key question for businesses today is how social media can be used to promote business and generate sales. Most business owners will agree that social media is a tool that cannot be ignored but few have strategic plans as how best to utilise them.
Social media is still developing
Although social media have been developing as communications mediums for the last five years, they were originally only seen as ways for people to keep in touch, catch up with friends and chat about common interests. It is that last factor, the ability to chat about common interests which makes social media such a powerful tool for businesses. Where those common interests relate to the product or services been offered by a company, that company has the chance to infiltrate those conversations and push their product.
Social Media does educate people
In order to infiltrate these conversations businesses have to change the way they communicate with customers. It is no longer the case that businesses can parade as faceless organisations with superior knowledge to customers. These days, customers who are interested enough, have the ability to know as much about a company as any employee does. Social media forces companies to change their attitude and see customers, both existing and potential, as – to use a Facebook term – friends.
Pick the right social media for your company
Different social media platforms will be more relevant for different companies but the reality is social media is such a malleable creature, that really they can be adapted to benefit any industry. How? Well it demands a lot of creativity on the part of in-house marketers. It is not enough to simply create a Twitter account and expect people to latch onto it and want to know more.
As well as using the right language and tone, the right groups must be targeted and the information must be consistent. If you would like more information on how to harness the power of social media for business, contact a member of SiliconCloud today.
How to build a social media strategy
As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy. Without a strategy, you’ll undoubtedly be sucked into a social media time sink. So how exactly do you develop this strategy? It is easy, join our live social media webinar to start building your Social Media strategy now.
