Writing for blogs & online marketing is like popping corn
Posted by Patrick Murphy on Tue, Feb 22, 2011
Do you know how to use online media?
It’s true that the majority of business owners are aware of online media, use certain online media, some for business and others for personal purposes. But it’s also true that few business owners know exactly how to harness those online media to the benefit of their business. To help change that it’s best to think of online media as simply a way of communicating with the business world and to imagine communicating with that world in the same way you’d chat with a friend.
Online media is aspirate business model
Business models expose us to so many complex paradigms that it is easy to forget that it is people that make those paradigms work and that a person ability to forge relations with people is a key business skill. After all, don’t we all do business with people that we like? This is the skill that online media operate on. It is way to forge links with people through online platforms, forge relationships with those people and ultimately generate business.
Online media is different to offline media naturally
So when we are writing for online media it is important to keep that idea in mind. In a way the online media model for business communication throws the old models out the door. Forget formality, forget jargon, forget hard sell. Social media is about alerting people to your skills but in a creativity manner. Creativity is key because millions use social media and in order for your posts or tweets or blogs to stand out, they have to have a kernel of originality. And that is where popcorn comes in. Take something small add a little heat maybe some work and suddenly it comes alive!
Online media at last a place to be genuine
Now don’t panic. We are all individual and that’s where the originality comes from. Be yourself. Be genuinely interested in your genuine interests. Link people to your genuine interests. Write about them in a manner that invites discussion. Before you know you will have created a powerful social platform. If you would like to know more about writing for online media or how online media can be harnessed to boost your business, contact a member of SiliconCloud today.
How to build a social media strategy
As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy. Without a strategy, you’ll undoubtedly be sucked into a social media time sink. So how exactly do you develop this strategy? It is easy, join our live social media webinar tomorrow to start building your Social Media strategy now.
