Managing Your Social Media Presence is Fun.. Honest!
Posted by Aleesha Tully on Thu, Feb 24, 2011
Social media getting you down? Becoming a drag? Then you need to rethink your strategy! The first thing to keep in mind when it comes to dealing with social media is that it is an on-going process. Some people may find that the individual tasks are simple and repetitive and even, mundane. The thing to note here is that if you are feeling that the process of managing social media is mundane, then you are DEFINITELY doing something wrong! And remember, if you feel that social media is mundane, then your customers will pick up on that too.
The key to an exciting and responsive social media footprint is the accurate targeting of interests and prospects. Social media are a mutable force, with the ability to create extensive networks throughout the world with a huge variety of contacts. It is this potential that keeps it exciting.
But the day to day goal of maintaining social media conversations is ensuring that those conversations are ones of genuine interest. There should be an energy to your business posts, they should provoke discussion and encourage new contacts to get involved.
By your continuous appearance on the various platforms, you are reminding your contacts and reassuring them of your commitment and credibility. For the consistent users of the right social media platforms, this credibility can be built up fairly quickly.
This consistent activity will also demonstrate to prospects that you are interested in their worlds. It is not enough to expect people to be responsive to your posts. Social media is a two-way platform. It is equally important to monitor what is being said by users in your field, to participate in their conversations and add value where applicable. This type of activity is the path for opening up new links to further contacts.
By demonstrating your expertise and willingness to offer advice, to participate on the level of day to day user, people begin to not only recognise your presence there, but to expect it and most importantly, appreciate it.
SiliconCloud can guide you and give you more information about the use of social media and how social media can be harnessed to boost your business’s presence online. Feel free to contact us regarding this.
SiliconCloud recently ran a survey on how companies are using Facebook for their businesses, which yielded some very interesting results. You can download the results by clicking below. 