Find your Social Media Super Powers for Selling
Posted by Patrick Murphy on Fri, Feb 25, 2011
Can social media sell for you?
The key challenge that most organisations face when integrating social media into their existing promotions framework is the marrying of communications process as the sales function. In many companies, business development and sales are handled by separate individuals or teams. But social media demands the integration of the two, so a clear strategy or policy should be put in place to facilitate this process.
Can everyone have a social media footprint?
For example, in professional services companies such as lawyers, consultants or architects, it is typical that these teams are separated with clients been passed to the service provider when the sales team has closed the sale. However, it is the service providers who operate at the frontline of the industry and are most aware of developments within the industry. In this case, it is most beneficial to allow individual service providers to develop their own social media footprint, that the company as a whole can benefit from.
Social Media is your way to create your brand
Some companies might be concerned that certain individuals within the company may develop into a personal brand based on that activity, a brand that overshadows that of the company. This is why it is important to put a clear policy in place in regard to the management of social media. This ability to create personal brands is part of the power of social media, so it needs to be fostered rather than being perceived as a potential threat. In a way, the company must be willing to give up control over this function and allow individual employees to shine and unlock their super social media strengths.
The aim for individuals operating within this framework is to create a bridge of trust between the company and individual employee and social media network. As with any communications service, social media must be respected and employees must learn which lines cannot be crossed. If you would like more information on social media and how they can be used to boost your business online presence, contact SiliconCloud today.
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