What are you doing online when not looking at websites they shouldn’t
Posted by Patrick Murphy on Tue, Mar 01, 2011
What is Generation is up to?
Each year householders step up the demand for broadband access at home. These days it is common to find Internet access as a standard feature of most homes alongside television, radio and other traditional media platforms. The Internet impacts on people’s lives in different ways but no one escapes its reach. It is estimated that women spend more time online than men, average 25 hours a month while generation Y, the 18 to 29 year olds spend on average 19 hours a week. Generation X follows closely behind with 17 hours a week.
So what are those users using the Internet for?
Almost 50 percent of Internet users in the UK and the US use the Web to get updates on Entertainment News. Celeb news is also a popular search in countries as diverse as Vietnam, Ireland, Poland and Canada. It is estimated worldwide Internet users spend 4.6 hours a week on social media while they spend 4.4 hours using email. According to one study, 48 percent of online users are reading content while up to 49 percent are reading and writing emails.
Is online always about online purchases?
The integration of the Internet into people’s everyday lives means that people are open to new ways that it can improve their lives. Up until February 2010 up to 15 percent of online users has used the Internet to purchase movie tickets, music, games and magazines. However, up to 60 percent said that moving forward they would definitely consider using the Internet for online purchases whilst also expanding their level of Internet use into social media, blogs and podcasts.
This willingness to further increase the use of the Internet exists across the board. When a group of women were asked if they would be willing to purchase an individual piece of information rather than subscribing to a whole website, 48 percent said yes while 55 percent of men said they would too. If you would like more information about online activity or would like advice on how to implement an online marketing strategy, contact SiliconCloud today.
Speak the Truth
We are looking for your help to Speak the Truth, we would like your reviews on everything online. Each week we are going to select something that has an impact on how we do business online and we would like your opinion. This week we would like you to Speak the Truth on LinkedIn as a business tool.