Effective Marketing is ‘Always On’ Marketing
Posted by Patrick Murphy on Tue, Mar 08, 2011
Online marketing needs that aggressive attitude
The use of technology is not the only area where marketers need to shift their focus when devising marketing campaigns for the future. Increasingly the skill set demanded of marketers is also changing and both marketers and companies have to take those changes on board. From an organisation’s point of view, only those organisations with an aggressive attitude towards attracting and developing talents will win out. It is a simple fact that marketing departments have to keep up to the incredible pace set by technological change and the digital evolution.
As business today is driven by data and there are three main areas where data and marketing intersect in terms of required skill sets.
Data and Technology
In the area of data and technology, the driving tool here is web analytics and many marketers will have some familiarity these measurement tools. But a basic understanding is not enough. To truly reap the rewards of web analytics, a solid process has to be put in place along with a firm understanding of the function and capability of these tools. Also the information, which can be gleaned from web analytics must be actionable and that means having a team in place that understand the implications and can take the necessary responses.
Content Creation and Management
In the digital era, marketing campaigns have shifted to a status of ‘always on’ conversations and content interaction. This places a greater emphasis on attention to detail with marketers constantly at the ready both to create content and respond to customer queries. It is no longer enough to come up with one ‘big idea,’ instead marketers must be responsive and allow customers to dictate the direction of campaigns. Ask yourself are you generating leads 24/7?
User experience
In today’s market, users are demanding products are services that meet with their expectations across a number of parameters but as every flexibility and functionality are important. Social media tools give marketers increased ability both the listen and test the usability of products and this must be taken advantage.
These are some of the factors affecting the shift in marketing focus in the digital era. If you would like more information about effective marketing for the future, contact SiliconCloud today.
What's New in Social Media for 2011
As businesses are still trying to unlock the potential of social media, now is the time to see what people are doing. Social Media was once compared to sex. There is a lot of focus on it and most people want to try it, but without knowledge and experience, it will be quick and disappointing.
Make sure that Social Media is not quick and disappointing by joining our free webinar on What's New in Social Media for 2011
