Are you too old to blog for marketing?
Posted by Patrick Murphy on Wed, Mar 23, 2011
If you ask what people are doing online today, the answer is that the vast majority of them are blogging. From the first inception of the Internet, users harnessed the opportunity to create pages and content. At first that creation was restricted to programmers who could write code. But it didn’t take long before sites started appearing that allowed every Joe Soap and Jane Doe to personalise a page and keep an online diary writing about whatever took their fancy.
The era of blogging was born and suddenly everyone was a writer, everyone had an opinion and more importantly they had a platform where that opinion could be shared. America tops the blog charts with 49 percent of the world’s bloggers based there. The EU comes in next with 29 percent while South America has some catching up to do with just 3 percent. Today, 65 percent of the millions of people who keep blogs do so as a hobby, as a place to express their opinions on anything from what’s on TV to politics to family life to fashion.
But 21 percent of bloggers are taking the process a step further and creating careers from blogging turning that hobby into a full time job with a robust income. Blogging is a young sport too. 30 percent of bloggers are in the 25 to 34 years age bracket – 41 percent of these are corporate blogs - while 27 percent are in the 35 to 44 years age bracket.
To date, blogging is also a predominantly male pursuit with 63 percent of bloggers being men compared to 37 percent of women. However, 59 percent of male and 41 percent of female bloggers are identified as self-employed. Of those self-employed bloggers, up to 28 percent spend around 3 hours blogging each week and 15 percent spend up to five hours. As would be expected, the larger corporations spend more time up to 40 hours more.
For more information on what people are doing online, contact Silicon Cloud today.