YouTube For Business & Marketing: Part 1
Posted by Patrick Murphy on Tue, Mar 29, 2011
Without question, the hottest trend in online marketing right now is video marketing and there is no question that that trend has been spearheaded by success of YouTube. Since its inception in 2005, YouTube creators have gone to great lengths to ensure that video file sharing is as easy as making a phone call.
Savvy businesses are no longer relying on text or photo images to sell their products and services, they are making videos. The range of options available on YouTube for creating videos are varied. Most recently, in a bid to make the process even simpler, YouTube launched YouTube Create, which eliminates the need for a camera.
YouTube Create is an animation package that is built into the site allowing users without the necessary video making equipment to create a short video animation. While this tool will certainly open the door to a whole new range of videos, the fact is that these days most of us have some sort of video camera in the form of a digital camera or even mobile phone.
So how can small businesses best take advantage of YouTube.
The first stage of the process is to create a YouTube account. While this is relatively easy to do and doesn’t take long, there are some do’s and don’ts to keep in mind. The first thing to do is to make sure you customize your YouTube channel. This means choosing colours and fonts that match your corporate image and promote your corporate brand. It’s also good to add relevant information and links.
Since early 2010 auto-captioning has also been available on YouTube. This is an important tool, as it caters for the millions of hearing impaired people who are avid YouTube users. As the installation process uses voice recognition, it’s easy to install. Tune in tomorrow when we look at some further factors that benefit businesses wishing to use YouTube as part of their online marketing mix.
If you would like more information on how You Tube can be used to market your business online, contact Silicon Cloud today.
Tell us what you like about You Tube!
YouTube’s not just for posting silly videos of sleepwalking dogs and other embarrassing moments — it can also be used as a highly effective business tool. You can use it to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects
Have your turn now and tell us how you would review You tube in terms of a business tool that helps you grow your business, and generate revenue.