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YouTube for Business & Marketing: Part II

  

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Yesterday we started to look at some of the pointers that business users should keep in mind when creating and using a YouTube account. Today, we are going to look at a few more.  One of the recent additions to YouTube is the ability to use annotations or comments which can be added and are displayed on top of footage. While it may be tempting to add explanatory comments or sales points, it’s best not to go overboard with this tool. It merely distracts the viewer from the video and both messages get lost as a result.

It’s important to remember that no online channel is totally safe from attack from trolls which post nasty comments to your account. The best way to avoid this problem is stay vigilant. While negative or critical comments may serve be useful, nasty or obscene ones are not. Make sure to check the comments board regularly and remove any offensive material.  The best way to quickly improve your profile on YouTube is to engage with the site and other users. YouTube is essentially a social platform and the best way to take advantage of this is to check out what other users are doing, add comments and make friends. Look to geographical regions and counterparts abroad to build up a good cross section of users relevant to your industry.

YouTube gives you all the tools to manage your account in a user-friendly manner so do take advantage of this tool. Simply uploading a series of videos in a linear fashion is not the most appealing visual option and can make information difficult to find.  Instead create playlists which can be arranged by subject or date. Make sure to give videos clear titles and concise descriptions. And as with all online material, don’t forget to make the most of tags as these will help get your channel noticed.

If you would like more information about YouTube and how it can be used to promote your business’s online presence, contact Silicon Cloud today.

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