SEO Trends: Measuring Brands with SEO Metrics
Posted by Patrick Murphy on Tue, Apr 05, 2011
This week we are looking at a recent Conductor / Econsultancy report that highlights some of the SEO trends that are shaping online marketing campaigns today and for the future. One of the most significant points to come out of that report is the growing importance of SEO metrics.
Whereas previously SEO metrics were thought of as a way to measure clicks and conversion rates, today they are being seen as a way to assess a brand’s impact in the online and offline world. This change in the perception of SEO metrics is been driven by a number of factors:
Maturation of Search / Audience
Search and email marketing have become two of the most vital components in any company’s digital marketing programme. Regardless of size, these two tools offer innumerable opportunities to business, if used correctly. The most important words in that last sentence are the last three. Marketers now realise that it is not enough to be aware of keywords and SEO as a way to drive campaigns. They have to be harnessed and when they are, they can be used to shape online marketing campaigns. Without an in-depth understanding of all the applications of SEO in relation to online marketing campaigns, it’s akin to driving a car at night with no lights.
The Social Internet
Social networking has transformed the way end-users use the Internet. Social networks are directly related to the way search engines work insofar as all search engines actively search for timely, relevant consumer generated content. This is part of the success of social networks and businesses are now learning to harness those functions to better take advantage of search engine mechanics.
Return on Investment
While SEO expertise isn’t free, the greatest cost comes in terms of time. And when compared to other marketing vehicles it is still the most cost effective. Ultimately SEO can be measured and in today’s ‘data-driven’ business environment, this gives SEO a measurable advantage over many other marketing tactics.
Tune in tomorrow when we look at some more SEO trends shaping today’s marketing world. If you would like more information changing SEO trends and online marketing, contact SiliconCloud today.
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