SEO Trends: Managing Budgets
Posted by Patrick Murphy on Thu, Apr 07, 2011
This week we are looking at a recent Conductor / Econsultancy report which highlights the various trends affecting the use and measurement of SEO for the purpose of online marketing. The report shows that management of the digital budget is proving difficult as many companies do not always have a clear breakdown on the amount they spend on digital marketing.
Also the architecture of financial planning is so different within individual companies, that a comparison across the board is problematic. In light of this, the Conductor / Econsultancy report focuses on SEO spending. When it comes to SEO spend, surveyed companies are dividing the budget in the following way: SEO staff at 34 percent; content creation at 23 percent; engineering & production at 16 percent; link building at 15 percent and SEO technology at 12 percent.
Of these percentages, the area that shows the most growth is content creation at 23 percent. Companies are now putting more focus on original content creation due to various incentives offered by search engines. One thing is clear from the report, organisations are now opting to allocate a greater percentage of budget to SEO with 65 percent of companies reporting an increase of funding to digital marketing in 2011.
That said, a percentage of companies report no change to digital marketing budgets while 7 percent are decreasing their budgets. Company size has a lot to do with the budget funding for SEO and digital marketing. Notably large companies with a revenue greater than $50 million all report an increase in spending.
Ultimately companies are aware that SEO in itself has no media cost, which gives them the opportunity to be more flexible with spending in this area. In short, companies are on a learning curve in terms of how best to spend the budgets allocated to SEO but the positive changes to budgets demonstrate a clear desire for improvements in this field.
If you would like more information on SEO trends affecting online marketing, contact SiliconCloud today.
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